What We Write About
Fourareas.Onestandard:useful.
AI & Automation
Practical thinking on AI employees, intelligent automation, and how businesses are deploying AI that actually works.
- What an AI Employee actually does and what it cannot
- The 5 workflows most businesses should automate first
- How to brief an AI: lessons from 30 deployments
- AI vs automation: when to use which
Publishing soon
Digital Growth
Honest perspectives on websites, SEO, conversion, and what separates businesses that grow online from those that do not.
- Why your website is not bringing in business (and how to fix it)
- SEO in 2025: what still works, what does not
- The conversion audit: 7 things to check before spending on ads
- What makes a website a business development tool
Publishing soon
Custom Software
When to build versus buy, how to approach custom software projects, and the common mistakes that cost time and money.
- Build vs buy: a framework for making the decision
- The hidden cost of workarounds in your business
- How to scope a custom software project without overengineering
- What a good technical brief looks like
Publishing soon
Business & Strategy
Broader thinking on technology strategy, operational efficiency, and what we have learned working across industries.
- Why the businesses growing fastest are not the biggest adopters of AI
- The technology partner vs vendor distinction
- Measuring ROI on technology: a practical guide
- How to evaluate a technology proposal without a technical background
Publishing soon
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